In the News
Flathead Beacon: Red Ants Pants: By Working Women, For Working Women
On Saturday, March 6, Red Ants’ “Tour de Pants” will pass through Whitefish, with a fashion show at the Hell Roaring Saloon, on Big Mountain, at 4 p.m. The event will allow women and men to check out the pants and try them on before buying, and though there will be ladies dancing on the bar, Calhoun assures it will be family-friendly. The following day, a house party in Whitefish, from 6:30 to 8:30 p.m. is planned where women can also check out the pants, as well as sample beers from Missoula’s Big Sky Brewery, a tour sponsor.
Learn moreMissoulian: Red Ants Pants helps build Earthship in Stevensville
The sisterhood of traveling pants made a stop in the Bitterroot Valley on Tuesday to lend a hand to a single mother trying to build her dream home. On her current swing through western Montana and Idaho with her tour representative Maggie Doherty, the traveling pants team, tipped off by a customer, stopped to help another sister fulfill a dream. Langton, the sixth generation of her family to live on the Stevensville ranch, has returned home from a career teaching at the University of Oregon to reconnect with her roots and build the most ecologically friendly house she can imagine.
Learn moreBillings Gazette: Thinking outside the big box, New book from MSUB professor teaches entrepreneurs how to succeed without giant retailers such as Wal-Mart
Although these Montana entrepreneurs haven’t read it yet, they are instinctively following the advice of “The Distribution Trap,” a book co-authored by Tim Wilkinson, Montana State University Billings associate professor of marketing. Wilkinson and Thomas are arguing that the best-selling business books of the 1980s and 1990s could be wrong. That theory, still being taught in business schools, told manufacturers to focus solely on their “core competencies” — such as making a product — and outsource everything else like sales and distribution.
Learn moreBillings Gazette: Out and About
Employees of Red Ants Pants, a Montana company based in White Sulphur Springs, joined with the Red Feather Development Group on June 25 to help build a straw-bale home at Lame Deer. Red Ants markets its rugged pants for women by traveling around in an Airstream trailer, lending a hand at local projects, supplying pants for the workers and getting their feedback.
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